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Bio


Meet Tara

"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it."

- Entrepreneur Magazine, 2013

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Bio


Meet Tara

"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it."

- Entrepreneur Magazine, 2013

 

Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of a book released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 170 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

She not only talks the talk of building community online, she also walks the walk. She is a LinkedIN Influencer, followed by over 200k people. Her Slideshare presentations have been viewed over 1.7 million times. She is in the top 5% of Twitter users worldwide with over 51.3k followers, and she produces a regular web series on YouTube called Truly Social which has 8k subscribers.

She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.

[image credit: Michael Cummings at BarCamp Austin 3]

 
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Professional


 Professional Bio

5 reasons to Hire Tara

Professional


 Professional Bio

5 reasons to Hire Tara

Tara has worked on:

  • Startups - from early stage to acquisition

  • Political campaigns - Justin Trudeau

  • Public service projects - New Zealand (municipal and federal), USA (state CIO/CTO's + Department of Defence)

  • Not-for-profit campaigns

  • Multiple for-profit industry campaigns - CPG, Tech, Retail, Beauty + Fashion, Healthcare, Food + Beverage, Business Services, and more

  • Agency side

Tara has lived in:

  • Saskatoon, Saskatchewan (where she was born)

  • Sundre, Alberta (pop: 2,000)

  • Brandon, Manitoba

  • Calgary, Alberta (where she attended University of Calgary)

  • Toronto, Ontario (2x)* (current)

  • San Francisco, California (where she worked on projects with Google, Facebook, Tripit, Slideshare, and more)

  • Montreal, Quebec (where she launched her own startup + worked with Justin Trudeau)


How social is Tara?

  • She was on Twitter before it had any vowels - July 15, 2006

  • She has been called a 'pioneer of online and social marketing'

  • She was participating in online communities since 1993, blogging since 2002.

  • She lived in San Francisco from 2005-2009, the era of Web 2.0, and hung out with the founders of Twitter, YouTube, Slideshare, LinkedIN, and more

In regards to Speaking, Tara has:

  • spoken at over 175 conferences, including:
    ETech, Web 2.0, FOO Camp, Thinking Digital, SXSW, TED, government conferences, and more. You can get a full list here.

  • created some of the top viewed and shared slideshows on Slideshare. You can see them here.


Some of Tara's other accomplishments are:

  • Co-founded the international Coworking movement.
    Tara, along with Brad Neuberg, Chris Messina, and a bunch of other really amazing people in San Francisco in 2006 documented their work on creating spaces for independent workers that were more collaborative, coffee-shop culture than office rental. They set down the philosophy and basis for what is now an incredibly strong worldwide movement. There are thousands of spaces around the world and some of them are pretty fancy.

  • Internationally published author.
    Tara wrote one of the first books published through a major publisher on how the social web is changing business. The Whuffie Factor, which came out in 2009, is printed in 6 languages worldwide and was a best-seller in most regions.

  • Helped get Canada’s Prime Minister Elected.
    Creating the social and audience development strategy for the Right Honourable Prime Minister of Canada, Justin Trudeau for his Liberal Leadership campaign in 2013. This strategy remained the basis for his winning campaign in 2015. All of those really human moments you see captured on social? That was the core recommendation to Tara's strategy.

  • Influenced Google’s development Roadmap.
    Ran an event called TransitCamp Bay Area that would lead to the launch of Google Transit in Google Maps. Tara brought together people from the various transit organizations, politics, public service, riders, tech companies, startups, and hackers, and set the ground for collaboration between all of them.

  • Advised on the Facebook Developer’s Platform.
    Acted as one of the advisors to the team who build the original Facebook developer’s platform in 2007.