tarabarcampaustin.jpg
speaking3.jpg
ridley.jpg
tarabarcampaustin.jpg

Bio


Meet Tara

"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it."

- Entrepreneur Magazine, 2013

Expertise

SCROLL DOWN

Bio


Meet Tara

"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it."

- Entrepreneur Magazine, 2013

Expertise

 

Tara Hunt has over 16 years experience in market research and strategy on both client and agency side. She is an author of a book released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

 

She not only talks the talk of building community online, she also walks the walk. She is a LinkedIN Influencer, followed by over 110,000 people. Her Slideshare presentations have been viewed over 1.7 million times. She is in the top 5% of Twitter users worldwide with over 51,000 followers.

 

She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.

[image credit: Michael Cummings at BarCamp Austin 3]

 
speaking3.jpg

Professional


 Professional Bio

5 reasons to Hire Tara

SCROLL DOWN

Professional


 Professional Bio

5 reasons to Hire Tara

Tara has worked on:

  • Startups - from early stage to acquisition
  • Political campaigns - Justin Trudeau (and Barack Obama's first victory)
  • Public service projects - New Zealand (municipal and federal), USA (state CIO/CTO's + Department of Defence)
  • Not-for-profit campaigns
  • Multiple for-profit industry campaigns - CPG, Tech, Retail, Beauty + Fashion, Healthcare, Food + Beverage, Business Services, and more
  • Agency side

Tara has lived in:

  • Saskatoon, Saskatchewan (where she was born)
  • Sundre, Alberta (pop: 2,000)
  • Brandon, Manitoba
  • Calgary, Alberta (where she attended University of Calgary)
  • Toronto, Ontario (2x)
  • San Francisco, California (where she worked on projects with Google, Facebook, Tripit, Slideshare, and more)
  • Montreal, Quebec (where she launched her own startup + worked with Justin Trudeau)

How social is Tara?

  • She was on Twitter before it had any vowels - July 2006
  • She has been called a 'pioneer of online and social marketing' by multiple publications
  • She has been blogging since 2003
  • She was participating in online communities when modems were still dial up (1993)
  • She lived in San Francisco from 2005-2009, the era of Web 2.0, and hung out with the founders of Twitter, YouTube, Slideshare, LinkedIN, and more

In regards to Speaking, Tara has:

  • spoken at over 150 conferences, mostly in main keynote roles.
  • spoken at ETech, Web 2.0, FOO Camp, Thinking Digital, SXSW, and TEDx, amongst others.
  • spoken at government conferences, industry conferences (including a cemetery conference!), tech conferences, marketing conferences, arts conferences, media conferences, and more. You can get a full list here.
  • created some of the top viewed and shared slideshows on Slideshare. You can see them here.

Some of Tara's other accomplishments are:

  • Starting one of the biggest worldwide movements: Coworking. Tara, along with Brad Neuberg, Chris Messina, and a bunch of other really amazing people in San Francisco in 2006 documented their work on creating spaces for independent workers that were more collaborative, coffee-shop culture than office rental. They set down the philosophy and basis for what is now an incredibly strong worldwide movement. There are thousands of spaces around the world and some of them are pretty fancy.
  • Writing one of the first books published by a major publisher on how the social web is changing business. The Whuffie Factor, which came out in 2009, is printed in 6 languages worldwide and was a best-seller in most regions.
     
  • Running an event called TransitCamp Bay Area that would lead to the launch of Google Transit in Google Maps. Tara brought together people from the various transit organizations, politics, public service, riders, tech companies, startups, and hackers, and set the ground for collaboration between all of them.
     
  • Creating the social and audience development strategy for the Right Honourable Prime Minister of Canada, Justin Trudeau for his Liberal Leadership campaign in 2013. This strategy remained the basis for his winning campaign in 2015. All of those really human moments you see captured on social? That was the core recommendation to Tara's strategy.

ridley.jpg

Personal


MissRogue IRL

SCROLL DOWN

Personal


MissRogue IRL

The Trouble With Normal...

Places I've Lived...or my migration route.

Places I've Lived...or my migration route.

Born in Saskatoon, Saskatchewan and raised in small town Alberta, Sundre [on a farm] [with cows], I am the least likely city girl you will ever meet. Yet, the bigger, the smellier, the more crowded the city, the happier I am. I prefer cityscapes to mountain views and I think the most beautiful thing in the world is old, slightly broken down city architecture.

The last 10 years have been incredibly exciting for me. I was in Toronto, running my own business and writing on my blog (HorsePigCow at the time), when I was recruited to go to San Francisco to join an exciting stealth startup called Ojos, which became Riya, who became Like (and is now Google's Products.google.com). I left Riya in May of 2006 to start my own business Citizen Agency. I also opened my own coworking space in November 2006.

In July of 2009, I left San Francisco to return to my homeland, Canada, and settle into the gorgeous city of Montreal, via a karaoke roadtrip across America. I co-founded Buyosphere.

In September of 2013, I moved BACK to Toronto and live there now with my fiancé, Carlos, and our two pugs, Ridley and Lizzie. I have one son, he's all grown up and lives in...Saskatoon. Crazy how that works.


A few fun facts about Tara:

  • She is known to change her hair A LOT. Style, length, colour. You'll see multiple variations across the site.
  • She is a big believer in pet rescue. Both of her pugs were rescued: Ridley from Pug Pros in California, Lizzie from a London, Ontario small dog rescue organization.
  • She has one grown-up child. He was with her in San Francisco (attending high school), but now lives in another province.
  • She loves karaoke, but is more into the karaoke booth thing these days. She organized herself and four friends (as well as Ridley) to do a Karaoke Roadtrip Across America (Whuffaoke). They stopped in 13 locations to do shows. The trip was sponsored. And awesome.