Tara Hunt has over 18 years experience in market research and strategy on both client and agency side. She is an author of a book released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 170 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
She not only talks the talk of building community online, she also walks the walk. She is a LinkedIN Influencer, followed by over 152,000 people. Her Slideshare presentations have been viewed over 1.7 million times. She is in the top 5% of Twitter users worldwide with over 52,000 followers, and she produces a regular web series on YouTube called Truly Social which has almost 5,000 subscribers.
She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.
[image credit: Michael Cummings at BarCamp Austin 3]