And, in follow up to the last post, ask yourself: Do you want to be the sort of company that delivers artificial happiness or that helps people find real happiness?


  • The latter is difficult, takes time and is less lucrative than the former.
  • There is no reliable way to 'measure' the latter.
  • The latter is about thinking longer term.
  • The latter is where you will find community and loyalty and rewards that are irreducible.

I heart Ivan Storck's quote from Brandweek:

...there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. “Sustainability means more than being eco-friendly,” he said. “Sustainability also means you’re in it for the long haul.”

It all depends on what makes you happy, too.