If you haven't heard of, you are in for a treat! Gary Vaynerchuk, otherwise known as Gary Vee is awesome to watch and has built himself a huge audience of wine lovers...people who may have not been wine lovers before.

Do you know what I think Gary's secret is? Well, other than what he states: passion, he has also done something significant in that he has made wine and the enjoyment of it accessible without dumbing it down. He has democratized being a wine afficiando. That rocks.

Enjoy this. I didn't edit it at all, just left it up as Gary recorded it. I'll also have the transcript to publish by Wednesday. I'm looking forward to Gary playing prominently in How to Be a Social Capitalist. He's opening Chapter 2, which I plan to be writing en route to New Zealand (leaving this Wednesday).