Some stuff I'm reading this week...
An amazing summary of what Coworking is about by Alex Hillman. Well worth the read.
Great summation of Gary Vee's style of marketing. Willy Wonka's golden ticket. :)
Co-working: New fad or wave of the future? | Santa Rosa Press Democrat // News for California's North Bay and Redwood Empire
It’s for that special breed of people who love working for themselves, but don’t like working by themselves — or putting up with household distractions and family interruptions — that Tusler founded the Depot, after checking out similar setups in San Francisco.
I love these comics...and their tees are awesome. Cute as hell.
Metrics measure Word-of-mouth and its impact still being discussed do you count conversations do you measure their impact all conversations, online off, in-person not, comments blogs, tweets communities, equal These important metrics Conversations important Clicks better Calls, prospects and customers, sweet But, best metric all cash-flow And only client can measure CEO small company, measured success word-of-mouth its impact our business Our business’ success best measured much cash we generated each month, each quarter loved word-of-mouth did sustain cash-flows, even grow them, during time retail prices our industry were dropping 70% Loved bit understated, really WOM, word-of-mouth and its power social media, kept our company alive our small company located rural Iowa competed successfully against national brands whose ad budgets had, some cases, more 0’s than our revenue reports Here’s 3 areas word-of-mouth directly impacted our cash-flows And they’re same any company, any size any industry 1) Reduced Advertising Expense You’ll save lot money you inspire your customers and employees your advertising agency Traditional advertising requires you invest your agency’s success…regardless results they deliver Any investment spent inspiring your customers and employees investment long-term sustainability your company You’re investing building loyalty and commitment and connection and engagement your customers and your employees Both greatest asset company any size 2) Shorter Sales Cycle Your sales cycle shorten you see increase referrals your customers Shorter sales cycle means there’s shorter length time between your prospect’s first contact you and their first payment yo