Some stuff I'm reading this week...
Sometimes I send messages I shouldn't send. Like the time I told that girl I had a crush on her over text message. Or the time I sent that late night email to my ex-girlfriend that we should get back together. Gmail can't always prevent you from sending messages you might later regret, but today we're launching a new Labs feature I wrote called Mail Goggles which may help.
What is Responsible Business, Really? Perspectives from Stonyfield Farms and Clif Bar Founders ( Gary+Erickson, Gary+Hirshberg, Kit+Crawford, Clif+Bar, Stonyfield+Farms, Good+Business+Network, CSR, Corporate, Social, Responsibility, Kellie, McElhaney, Haa
Hirshberg's company (stonyfield yogurt), too, pays it employees to volunteer and "that kind of stuff" but philanthropy can't dilute the focus of a truly great business, he argued. He compared check-writing and volunteering to cutting the leaves and branches off a tree, where the heart of the business and its ability to impact the world positively is the tree itself.
Researchers found evidence for a social capital divide on My Space based on age. They did a study of user profiles among teenagers and older users of MySpace. MySpace is one of many online social networking site, but one of the largest.
Actions speak louder than wordsTurn awareness into action around causes that matter to you. Record your social impact and watch it grow across your community.
At our site we hope to show you a little about our model, our successes and our struggles. We’re considered the country's leading residential self-help organization for substance abusers, ex-convicts, homeless and others who have hit bottom. Our average resident has been a hard-core drug addict for sixteen years, abusing alcohol and multiple drugs and has dropped out of school at the 7th grade and has been institutionalized several times. Many have been gang members; most have been trapped in poverty for several generations. Rather than hire experts to help the people with problems, we decided to run Delancey Street with no staff and no funding. Like a large family, our residents must learn to develop their strengths and help each other. It’s an approach to changing lives that is “against all odds”.
There's obviously no universal solution to social-media advertising and marketing, because every company is different. But Sarner offered a preliminary tip: to make sure that there's a clear reason why such a campaign is instituted, and "get people talking" isn't enough. "Are you discovering what's going to be the new black next season?" he suggested as an example of a trendspotting-focused strategy.
A collection of decals featuring the iconic modernist design and typography of the Toronto Subway system. Wall decals are easy to apply and remove so you can reimagine your space as often as you like
Good tips from The Broganmeister.
Forget what you typically expect from your average client-based MMO. In fact, the title you're going to read about here differs markedly from the type of game we normally cover at Massively, but that makes it no less interesting. Superstruct is truly something different
Welcome to Scroll Number 1: | virtual...physical | . You’ve journeyed between worlds to be here today. How was your trip? It’s one we take for granted as we
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.
The class of 2012: Mr. Google's children They've been called shallow, over-entitled, self-absorbed social-network addicts. A few experts predict instead that they'll be the next 'hero generation.' But what do they say for themselves?
Social media measurements - qualitatively