The presentation I gave at nextMEDIA in Toronto today. Basic premise, let's put human stuff first when using the 'new' media (and in every case, in fact). Stuff like personality, quality, relationships and taking the time to invest in the people you follow/follow you is really important for being able to raise that crucial social capital that helps us achieve our goals at the end of the day (job, growing our business, changing the world, raising money, etc).