At SXSW 2015, Tara gave a workshop entitled Real Lessons in Working with Digital Influencers, which was attended by over 400 people. Tara has been working with YouTubers, Viners, Bloggers, Instagrammers, SnapChatters...you name it...for many years. As an influencer herself, she understands how to approach influencers and what makes for an authentic, successful collaboration between a brand and an influencer.
The photo above is of Tara and her friend 'Mamabee', one of the members of the EhBee family, who have over 2.6 million followers on Vine, and 7.5 million followers on Facebook. Their family-friendly comedy is appealing to many brands, but they are very selective who they work with. The brand and content need to be something their audience will enjoy.
Tara has built hundreds of relationships with digital influencers and is connected across platforms and verticals. She has held events called The Creator Talks, where she's had guests like AsapSCIENCE (>4.3million subscribers on YouTube) come and answer an intimate Q&A with marketers hungry to find out how they built their audience and how they can collaborate with them. These personal relationships give her access and expertise that not many marketers have.
Digital Influencer Marketing is the new PR, while their influence over your audience eclipses traditional celebrities and publications. Read more in Variety Magazine about this enormous shift.