Published in 2009 in Hardcover and 2010 in Softcover (with a changed title), The Whuffie Factor was one of the first business books dedicated to theorizing why and how the social web was changing business as we know it. Whuffie, or social capital, is the currency of the web and it acts very different than financial capital. There are 5 principles that are still very relevant:
The Whuffie Factor was published in 7 languages + soft cover, and was a best-seller all over the world.
The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?
As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt is the perfect person to do this book. The San Francisco Chronicle, in fact, named her as one of the Digital Utopians who populate Web 2.0, along with luminaries like Jimmy Wales and Tim O’ Reilly and Fast Company named her one of the Most Influential Women in Tech.
While The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is Whuffie - social capital – and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.
The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.
Tara has contributed to the following books:
Tara has appeared in the following books:
I've spoken at over 150 conferences worldwide from Sydney to Delhi to Austin to Paris. I speak on a wide range of topics, but my core area of expertise is the social web. I've been using social web tools for 21 years (since 1992!) and working in online marketing for more than 14 (1999). If your organization or association needs to know how to apply social web tools to their business, I can craft a seminar, workshop or keynote presentation that will demystify the process. I love speaking to audiences of all sizes.
Contact Tara's speaking agent: Leigh Bureau.
Coming up: SXSW 2017 (March 13)
10 Mistakes I've Made...so you don't have to - 308,000+ views
So, You Wanna Do a Startup, eh? - 237,000+ views
Happiness as Your Business Model - 104,000+ views
Un-Managing: Unleashing the Creative Beast in Your Teams - 56,000+ views
How to Make a Gabillion Dollars with Community Marketing - 49,000+ views
Your Social Media Strategy Won't Save You - 40,000+ views
In the News
In the News
I'm often quoted in the mainstream press for topics ranging from Social Media Marketing to Entrepreneurship to Writing. I've also been featured on multiple lists of people to watch and follow. There are bookmarks dating back to 2006 to various articles below.
Les 6 livres du Social Media à offrir pour Noël 2016
Journal du CM-Dec 14, 2016
De Seth Godin à Tara Hunt, en passant par Kriisiis, Guy Kawazaki, Fred Cavazza et les auteurs Franck Confino et Karine Toussaint. Vous aurez de quoi faire ...
Marketing Automation Congress w kwietniu w Krakowie
Marketing Przy Kawie-Dec 8, 2016
Kolejna prelegentka – Tara Hunt (najbardziej wpływowa kobieta w świecie technologii według magazynu „Fast Company”) – będzie mówić o sile personalizacji ...
#CDIPuebla La capacidad de influir es la clave para conectarte con el público: Tara Hunt
November 20, 2016
El contenido de lo que publicas en Internet, tiene que destacar de los miles de mensajes que se producen diariamente, porque “de hoy en adelante tu capacidad de influir tiene una reacción para conectarte con el público”, así lo señaló la promotora de Marketing en línea, Tara Hunt.
Wagner Live Episode 18: An Interview with Tara Hunt
October 18, 2016
Podcast interview: (1:14:47)
Marketing Magazine - SHANE SCHICK
JUNE 01, 2016
…In fact, one of the biggest challenges between working on YouTube and traditional TV may be the frenetic pace at which content must be created and disseminated, suggested Tara Hunt, author and founder of Truly Social.
CT Moore: C2 Montréal is the Osheaga of business conferences
Montreal Gazette-May 27, 2016
... business mission (300+) to Canada, celebrities including musician David Usher and best-selling business authors Mitch Joel, Tara Hunt and C.C. Chapman.
C2: Crack social with 'less drive-by shooting, more longevity'
Campaign Magazine (TV) on May 26, 2016
We talk to Tara Hunt, principal consultant at Truly Social about how brands can connect with younger audiences, extract insights from social media and learn from Youtubers.
Video creators: The mavericks of the future
Campaign Asia-Pacific-May 30, 2016
Tara Hunt who is a principal at Truly Social Inc. said there's a lot more to YouTube than just viral videos — which tends to be what springs to mind. The power of ...
Overcoming Market Challenges to Microgrids
AutomatedBuildings.com (press release)-May 1, 2016
In particular, the observations of Tara Hunt (“Miss Rogue”) are instructive. If you spend all of your time focusing on solutions that are acceptable to the majority, ...
Influencer marketing, conversazioni che contano
Il Giornale Digitale-Mar 20, 2016
L'imprenditrice Tara Hunt nel suo “The Whuffie Factor: Using the Power of Social Networks to Build Your Busines” parla addirittura del wuffie (termine preso in ...
How social intelligence can help you develop better marketing strategies
ITBusiness.ca - February 5, 2016
"When it comes to advertising in the Internet age, it’s not the size of your audience that counts, but how well you connect with them – and social intelligence is one of the most valuable tools that marketers can use to identify and reach the ideal audience for their clients. That was the core message delivered by a Feb. 4 webcast hosted by online marketing veteran Tara Hunt…"
How to Have Social Currency: interview with Tara Hunt
Creative Warriors Podcast - January 27, 2016
"Tara stopped by to share her insights on how Creative Warriors can increase their social currency and offered a starting point to grow your influence..."
Attacks, Animals, Activism Are Trending Stories of 2015
Voice of America (blog)-Dec 26, 2015
Tara Hunt is a social media expert. Hunt says people are busier than ever but still want to engage each other on topics like news, sports, music and movies.
Influencer Series: Tara Hunt
Keeping Up - May 5, 2015
"Tara Hunt is many things. A senior digital marketing professional, researcher, author, and speaker to name just a few. Hear her thoughts on social capital, how her personal and professional personas have evolved online, and which social networks she started on."
Tech Conference Kicks Off
IDS News - April 8, 2015
Other Saturday speakers include Molly Lewis, Andrew Hyde, Tara Hunt, Brandon Dewitt and Matt Hunckler, according to the conference’s website.
Converting Tweets and Likes Into Customers
Vow Magazine - March/April 2015
"In fact, consistently practicing quality social-media habits is perhaps one of the best marketing moves any owner of a small business can make, says Tara Hunt (http://tarahunt.com), an internationally acclaimed social-media strategist, researcher, author and speaker. “I think small (local) business retailers can benefit even more from participating in social media than the huge retailers,”…
Top 10 Thought Leaders in Marketing Automation
Technology Advice - February 2, 2015
To get you on the right track, we’ve put together a Twitter list of the top thought leaders in marketing automation. Many are content marketing experts, but their expertise doesn’t end there....
Crowdfunding is 'no silver bullet'
Globe and Mail - August 5, 2014
“Crowdfunding can be awesome, but it’s no silver bullet. That’s a huge misconception. It’s one of the many options, but like everything else, you have to work for it and there is no guarantee you will get it,” says Tara Hunt, social digital leader at public relations firm MSLGroup.
The Legacy Project Profile: Tara Hunt
Legacy Project - July 29, 2014
"Tara Hunt has been called a “pioneer in online marketing and one of the most respected authorities on online communities and was named one of the most influential women in tech by Fast Company"
MSLGroup Adds Two
AdNews - March 17, 2014
"Tara Hunt has joined the agency as leader of its social digital practice. She was most recently vice-president of digital strategy and market research at Lime Foundry. Prior to that…"
MSLGROUP Boosts Social, Digital, and Creative Offering
StrategyOnline.ca - March 14, 2014
"Tara Hunt joins the agency as a social digital leader. Hunt’s expertise in digital, social and content strategy, as well as influencer outreach, online advertising, email marketing and community management will help the agency boost its digital, social and content capabilities..."
How to Nail an Introduction
Entrepreneur - November 8, 2013
"Ask people more about them-selves than you speak about yourself," says social media strategist, author and entrepreneur Tara Hunt, a pioneer of online marketing...
5 Pieces of Advice From Female Founders on Pitching
Alleywatch - November 1, 2013
A pitch to a VC/Angel is not the same message as a pitch to a potential customer….Oh, and most of all, how you will make money from it! – Tara Hunt, Buyosphere
4 Ways Entrepreneurs Can Amplify Content On LinkedIn
Mashable - October 18, 2013
“SlideShare has been the most powerful professional tool I have ever used,” says Tara Hunt, a LinkedIn Influencer and co-founder of the social strategy firm Lime Foundry...
Société: les filles à l’assaut de la techno (Company: these women attack technology!)
Elle Quebec - October 2013
Tara Hunt cherchait désespérément la parfaite jupe noire lorsqu'elle a eu l'idée de son entreprise, Buyosphere. Cette communauté en ligne permet aux fanas de mode de s'entraider afin de dénicher le morceau qui manque à leur garde-robe. Un concept auquel, justement, aucun gars n'aurait pensé...
How Virgin used big data to inform its new content strategy
Econsultancy - Oct 14, 2013
The strategy also involved working with influencers in this area, such as @kevinrose, @mikebutcher and @missrogue, and brands including ...
I’M STILL SEARCHING: INTERVIEW WITH TARA HUNT
TLU - October 11, 2013
Brands participating in social need to have a purposeful and strong voice that relates to their audience...
Why Ashton Kutcher Couldn't Save This Stylish Startup
Forbes - Sep 28, 2013
Tara Hunt, who wrote the book on social currency with The Whuffie Factor, launched Buyosphere, an online community for people to ask ...
Don't make these rookie mistakes when renting on Airbnb.com
The Globe and Mail-Sep 20, 2013
Tara Hunt listed her downtown Montreal loft apartment for six months to help with cash flow when launching a start-up business. “My boyfriend ...
The Voice Episode 53: Marketing for Startups with Tara Hunt
IABC Ottawa - March 13, 2013
Startup maven Tara Hunt offers marketing advice for startups on a shoestring based on her own experiences successfully launching Buyosphere and offers personal branding advice by explaining the rise of Miss Rogue...
Cookbook Create to Curate the Official 2014 South By Southwest Interactive Festival Cookbook
eReleases (press release)-Feb 26, 2013
The Official 2014 SXSW Interactive Festival Cookbook will include recipes from Tara Hunt author and entrepreneur, Marc Nager CEO of Startup ...
Native Advertising, Converged Media Feed 'Content Economy' in 2013
Forbes - 24 Jan 2013
Tara Hunt recently wrote a well-publicized article on content development for digital use titled, “Let Me Wave My Magical Content Wand,” in which she discusses the challenges marketers face when non-users of social platforms push for platform use.
Social media content requires more than 'just a few minutes'
ITBusiness.ca - 11 Jan 2013
Tara Hunt reminds us that once you are present on a social media channel, you'll have to provide content for it. And it will have to be good. That's the message that Tara Hunt, author and social media speaker...
2013's Entrepreneurial Women to Watch
Entrepreneur Magazine - Jan 2013
"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the 39-year-old Canadian has been an observer of the realm's development and a force in influencing it..."
Why Twitter May Never Be Financially Viable
Convince & Convert by SocialPros - 7 Dec 2012
"We do have an amazing guest on this week’s show Tara Hunt who was actually really, really good at social media before the word was actually coined. An absolute pioneer, a visionary in the industry..."
Sinners, Saints and Social Media
RIS News - 19 Nov 2012
Social media expert Tara Hunt identifies "sinners" as companies and brands, including retailers, that succumb to greed, vanity, sloth and the like with their social media presence. In this case, the wages of sin include ineffective promotions, high advertising costs and unimpressed (or actively turned-off) customers...
Buyosphere.com's Tara Hunt: People drive change
Jobpostings Magazine - 12 Nov 2012
It’s early in 2012, and Montreal-based Tara Hunt, a digital pioneer, early adopter and instrument of social networking, and founder of Buyosphere.com, took some time to chat with Jobpostings after her successful appearance at the New York Tech Meetup. We spoke at length about her career path and her insights about women working in the tech industry. But it’s her mosquito quote that stuck out; we kinda dig it. And as you’ll see, making an impact is what Hunt (or “Missrogue,” her online alias) is all about...
The Making People's Lives Better Factor: Q&A with Tara Hunt
DX3 Canada/Sparksheet - 29 Oct 2012
In 2009 Tara Hunt made her name with the publication of The Whuffie Factor. Since then she launched social fashion startup Buyosphere and re-entered the agency world, leading the digital and content team at Tuxedo in Montreal. She has some hard truths to share about startup culture in Canada and beyond.
Tara Hunt shares story of tough entrepreneurial lessons (Video)
Silicon Prairie News-Oct 26, 2012
Tara Hunt, the co-founder Buyosphere and director of digital content at Tuxedo Agency, opened her talk Oct. 11 at Thinc Iowa 2012 with an admission. "I'm used to giving really motivational, inspirational speeches that are about kicking ass and taking names," she said, "and I haven't been feeling so kicking ass and taking names recently."
Tara Hunt: You can't control luck, but you can certainly work on the rest
Silicon Prairie News-Oct 11, 2012
Tara Hunt took a hard look at her latest venture, Buyosphere, today durinng her talk at Thinc Iowa. Author, mom, and startup founder Tara Hunt ...
Tara Hunt and Buyosphere: Sometimes the startup magic just doesn't happen
VentureBeat -Oct 3, 2012
Last week Tara Hunt, the chief executive of Buyosphere, announced on LinkedIn that she was taking a J.O.B. with an agency. Hunt launched ...
Female Founder Watch: Tara Hunt
Women Innovate Mobile - 6 Sep 2012
"I’m inspired by acts of courage by people who aren’t afraid to take risks and work hard. Sometimes I feel like my own conviction is slipping, then I read Maya Angelou’s poems or watch Temple Grandin’s TED talk and think, “You have all the advantages in the world and you are sitting here squandering them? Shame on you.”"...
Are You Building Facebook's Empire, Or Your Own?
blogs.hbr.org (blog)- 4 Sep 2012
Are You Building Facebook's Empire, Or Your Own? by Tara Hunt | 1:00 PM September 4, 2012. Comments. Once upon a time, I believed that all things that ...
Three more speakers join Thinc Iowa, limited tickets still available
Silicon Prairie News - 23 Aug 2012
Help us welcome Avner Ronen, Gentry Underwood, and Tara Hunt to Thinc Iowa in October. One has been named by Rolling Stone magazine as one of the 100 people "changing the world in a positive way," one led the team that created what LifeHacker dubbed the "best to-do app for iPhone," and...
Can't We All Just Get Along? Polarization of Politics, the Internet and You.
Forbes - 22 Aug 2012
Entrepreneur Tara Hunt reminded us on Facebook earlier today of the sociological phenomenon called “confirmation bias.” Applicable to both ...
Four Common Startup Myths Budding Entrepreneurs Keep Falling For
Techvibes - 10 Aug 2012
Tara Hunt, serial entrepreneur and cofounder of Buyosphere.com, argues that new entrepreneurs are often dealing with a difficult life: they are not...
The Rules of Social Media
Fast Company Magazine - 8 Aug 2012 (and in the September 2012 issue)
As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media's savviest users about their best practices. Use this guide to share their rules, then add yours, and we'll keep charting a course through this rocky terrain.
Buyosphere CEO Tara Hunt to Pen New Book on Consumerism and Status
Toronto Standard - 3 August 2012
Tara Hunt thought she had given everything she had to her first book. When people asked her about writing a second she told them she’d “rather eat razorblades.” Then through Buyosphere she started to realize that consumerism and status were not necessarily linked to luxury, but rather a positioning within culture.
Interview with Tara Hunt CEO of start-up Buyosphere
Timizzer - 2 August 2012
Today I interview someone who I’ve followed for five years on twitter and other tech spaces as @missrogue and met personally on the conference circuit. Her blog, book and talks were my early mentors.
Buyosphere CEO Tara Hunt: Massive Whuffie Trumps an Unclear Path
Social Media Clubhouse Profiles - 30 July 2012
“Social runs in Tara's blood,” said Harvard Business Review writer Nilofer Merchant, who has been a mentor to Tara for many years and is now the corporate advisor to Buyosphere. “It is second nature for her to think about how social aspects of commerce can transform a transaction into a relationship.”
Top 30 Women in Social Media All Over the World!
Social Apps HQ - 30 July 2012
Tara Hunt is a CEO of Buyosphere.com, Author (The Whuffie Factor), Speaker (100+events) and one of the most influential women in technology. She has an extensive experience with online marketing, community marketing and is very active on the social web.
'Be human' best advice for social media success
ITBusiness.ca - 20 July 2012
Social media author and speaker Tara Hunt has a great talk about this same topic. She reminds her audience that even though you're ...
3 Steps to Boost Your Entrepreneur Confidence
OpenView - 12 Jul 2012
In this guest post for Inc. Tara Hunt, CEO & co-founder of Buyosphere, provides three keys to boosting your confidence even when things are at their rockiest.
54 Smart Thinkers Everybody Should Follow on Twitter
Business Insider - 30 June 2012
E-commerce, entrepreneurship and women in tech are Hunt's territory. Plus, she's really interactive.
Ask an Entrepreneur: Q&A: Tara Hunt
Financial Post - 25 June 2012
Tara Hunt is the chief executive and co-founder of Buyosphere, which is one of the startups currently participating in the CTA in NYC program...
Cognitive Disorders That Could Sabotage Your Next Presentation
Business Insider - 15 Jun 2012
Tara Hunt, CEO and co-founder of Buyosphere explains in a presentation on Slideshare that you need to train your brain to stop sabotaging itself if you want to succeed as a presenter.
The Future Of Social Retail
Business Insider - 30 May 2012
Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere, has put together a great presentation about what social means for the future of commerce.
Ten Tips to Get Your Fashion Tech Startup Funded
Fashionably Marketing - 22 May 2012
As a first time entrepreneur, Buyosphere CEO Tara Hunt learned “one hell of a pile of lessons” by doing it all on her own.
How Women In Tech Are Losing From Top To Bottom
Forbes - 14 May 2012
This is an issue that has plagued us for too long, says Tara Hunt, CEO of Buyosphere, “Even though we're seeing an increase in the numbers of women ..
The 16 Internet Week Events You Really, Really Don’t Want To Miss
BetaBeat - 9 May 2012
Monday (May 14), 10 a.m. @ Soho Gallery For Digital Art, 138 Sullivan St With Brooke Moreland (CEO & Founder, Fashism), Tara Hunt (CEO & Founder, Buyosphere) and Vivien Weng (Director of Fashion, Fab.com).
Lessons in entrepreneurship from the Startup Canada launch
ITBusiness.ca (blog) - 8 May 2012
“We are cushy and comfy in Canada and we don't want to lose that. To step outside of those bounds is risky,” said Tara Hunt, founder and CEO of Buyosphere.
The Changing Face of Retail - Where Fashion Meets Tech
Business 2 Community - 2 May 2012
One of its founders Tara Hunt said she came up with the idea when trying to find a simple black skirt online and failed miserably. Dressed head to toe in clothing ...
No. 2 not good enough any more
Ottawa Citizen - 2 May 2012
Tara Hunt, the founder and CEO of a Montreal startup, Buyosphere, said the entrepreneurial culture in the United States was much more vigorous and robust.
A Personal Shopping Oasis In The Middle Of Dirty, Sweaty SXSW
PSFK - 16 March 2012
The woman bringing us this bit of feminine charm is Tara Hunt, former Silicon Valley tech-star turned digital style guru.
A business built on an analogy finds its answer
Globe and Mail - 9 Mar 2012
In 2010, Tara Hunt was living in San Francisco, breathing in the air of Silicon Valley and thinking that yes, indeed, the world did need another online shopping venture.
RVIP Karaoke: The Most Amazing RV On Earth Is Now Much More Than A Hobby
TechCrunch - 17 Feb 2012
And then, thanks to the generosity of entrepreneur Tara Hunt, who heads Buyosphere, RVIP had an RV to call its own — Hunt literally gave them a 27′ Winnebago because “she liked what we were doing and wanted us to do it more.”
Pinterest leads content curation boom
Globe and Mail - 9 February 2012
Buyosphere, founded by Canadian Tara Hunt, is focused more on actual purchases. It provides a “questions” forum for users to ask the community about ...
Why Women Are To Blame For The "Pink Ghetto" Of Entrepreneurs
Forbes - 8 February 2012
Tara Hunt, cofounder and CEO of Buyosphere (a recommendation-engine for shopping) got down to the nitty gritty in a post she wrote for Women 2.0.
The Curse of "Maybe"
Forbes - 8 February 2012
Tara Hunt, Founder and CEO of Buyosphere, told me about her experience with the curse of “Maybe” during their recent seed round of funding. “‘Maybe’ was the bane of my existence. With everything else I had going on, the last thing I needed was to chase someone down who was just going to eventually tell me ‘No.’”
Executive Suite: Buyosphere CEO Tara Hunt Says Hire People Smarter Than You
TheGrindstone - 31 January 2012
When you think of social media pioneers, Tara Hunt should be one of the first names that comes to mind. This is a woman who managed to make online shopping even better.
Don't Hold Out For A Hero: Go Get Yourself A Champion
Forbes - 31 January 2012
While her career has developed over the years, one thing has remained the same: Tara has retained her unique way of viewing not only herself, but also the world. For the past few years, she’s been sharing these views on her blog...
Leadership Lessons From Community Maven Tara Hunt: When Not To Listen To The Crowd
FastCompany - 24 January 2012
From the earliest days of online communities, Hunt built or participated in all manner of Internet coffee klatches. She wrote the book on social currency from her experience leading grassroots social communities, which landed her a spot on Fast Company’s Most Influential Women in Tech...But ask her about leadership and MissRogue tells Fast Company, “I’m still learning to be a leader.”
Tara Hunt, Buyosphere, Woman Entrepreneur
Gotham Gal - 9 January 2012
I kept seeing Taras name pop up on the listserv I am on. Then I had the pleasure of meeting her face to face at a cocktail party. I really wanted to hear her story so when she was in NYC we got together...
Lessons in Landing Seed Funding from Buyosphere CEO Tara Hunt
Tech Cocktail -9 January 2012
I spoke with Hunt by email last week, curious as to how their funding process came about in such a difficult fundraising atmosphere – and how their rebranding and new business model helped the process.
Launch: Stop Feeling Like a Big, Fat Loser
INC. Magazine - November 2011 (full page 23)
The founder of an online shopping community implores other entrepreneurs to be more honest about their problems.
Tara Hunt addresses the crowd during a talk at the Small Business Summit held at the MaRS Discovery District in Toronto on Nov 8., 2011.
Globe & Mail (ROB) - November 9, 2011
Are Women Starting Too Many Fashion and Baby Businesses?
Jezebel - September 16, 2011
Buyosphere founder Tara Hunt notes, "Diapers.com was founded by two men. They are super rich now. Zappos.com was founded by men. They've done pretty well. ...
Ottawa Citizen - August 3, 2011
"Interesting stats," responded Montreal-based entrepreneur and social marketing author Tara Hunt, "I'm assuming it's the same issue that always happens in ...
Hey VCs: Stop Saying This To Female Entrepreneurs
San Francisco Chronicle - June 4, 2011
In his article, he quoted Tara Hunt, CEO and cofounder of Buyosphere. "How many VC meetings have I been in where the VC turns to me and says, 'Yeah. ...
The Subtle Sexism of the Tech Industry
Wall Street Journal - June 3, 2011
Tara Hunt, CEO & Co-Founder of Buyosphere, has written a well nuanced argument about the subtle sexism that women in tech (and no doubt in...
Hot Ticket: The SXSW Interactive Festival
Houston Press - February 23, 2011
... sort of a tech-entrepreneurs's death match that will take place before a panel of tech-celebrity judges, including The Whuffie Factor author Tara Hunt, ...
Tara Hunt : "In the Web 2.0 world, what matters is to build social capital"
Kioskea.net - January 13, 2011
What if Web 2.0 was not defined by how much money companies invest, but by their ability to build strong networks and long-term online relationships ? According to web marketing consultant Tara Hunt, author of the best-seller...
How Twitter Got Me Into The White House And Saved My Son's Birthday
The Business Insider - Jan 7, 2011
Apparently Tara Hunt had seen this. I had never met Tara but I had seen her Tweets several times so I told her we were there and to stop by and say hello. ...
How did your organization live its values TODAY?
sys-con.com - Dec 14, 2010
The Hole in the Soul of our Culture: part 1 from Tara Hunt is filled with great observations and challenging insights. Why is it that we clearly see those ...
The 10 next social media trends | Guides
Sunshine Coast Daily - Oct 18, 2010
Shopping itself is also developing a social element thanks to services such as Swowp, (www.shwowp.com) that lets a user keep track of their shopping history ...
Montreal man arrested for alleged death threats on Facebook
CTV.ca - 3 Oct 2010
Social networking expert Tara Hunt says the world of virtual online threats is not too different from real life, except for one glaring exception. ...
Shwowp lets you analyze and share your shopping
VentureBeat - Anthony Ha - Sep 28, 2010
Montreal-based Shwowp is the latest company trying to add a social element to your shopping history. Chief executive Tara Hunt, who wrote the social network ...
Shwowp Wants To Change The Way You Shop
TechCrunch - Sep 28, 2010
Shopping platform Shwowp aspires to be“a Tripit plus Blippy plus Mint for shopping.” Founded by Internet marketer Tara Hunt, Shwowp (in the same space as ...
Games Mix with Shopping, Careers at TechCrunch Disrupt
Appscout - Sep 28, 2010
When we buy an iPad, for example, we tell people a bit about who we are, according to Tara Hunt, the company's chief executive. The company is launching in ...
Touching Base With: Tara “Miss Rogue” Hunt
The Next Web - Tris Hussey - Sep 9, 2010
My first interview is with my friend Tara Hunt who I've known online for years and met in person about five years ago at Mesh in Toronto. ...
From hiding a paunch to workout nut: one woman's fitness...
Globe and Mail - Aug 25, 2010
Tara Hunt 37 author of The Whuffie Factor Using the Power of Social Networks to Build Your Business and CEO and cofounder of the ecommerce startup Shwowpcom ...
Primer on social networking easy to understand
TheChronicleHerald.ca - Kaye Parker - 15 Aug 2010
In short, according to Tara Hunt, they are creating "whuffie. ... Tara Hunt says respond to all feedback, even if it is just a "No thanks. ...
Reviews of business books
Dallas Morning News - Jim Pawlak - 12 Jun 2010
Author Tara Hunt tells you how to use the whuffie factor to build your business. ...
Don't use social media as a band aid, warns marketing guru
ITBusiness.ca - Joaquim P. Menezes - 10 Jun 2010
Author and marketing consultant Tara Hunt has some tough words for companies ... That was the stark title of Tara Hunt's presentation at the recent Canadian ...
5 Social Media Books For Your Summer Reading List
B2C Marketing Insider (blog) - 28 May 2010
The Whuffle Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt – This book details the importance of earning social capital ...
Proud of its 8th edition, webcom-Montréal, the international ...
DigitalJournal.com (press release) - 7 Jun 2010
Among the renowned 50-odd speakers in attendance, Tara Hunt, marketing and online community expert and pioneer, and author of the book The Whuffie Factor, ...
Fière de sa 8e édition, webcom-Montréal, la conférence ...
CNW Telbec (Communiqué de presse) - 7 Jun 2010
Parmi les quelque 50 conférenciers de renom qui étaient présents, Tara Hunt, pionnière et experte en marketing et en communauté en ligne et auteure du live ...
Une nouvelle Montréalaise très 2.0
La Presse - Marie-Claude Lortie - March 27, 2010
Elle est arrivée au café Laïka, haut lieu de rencontre de la scène numérique montréalaise, avec son Nexus One à la main, probablement pour s'inscrire sur Foursquare. Eh oui! Exit le iPhone, bonjour le téléphone Google. Dans le monde de Tara Hunt, on est toujours déjà ailleurs....
Strangers in the Net, Exchanging Glances
New York Times - Noam Cohen - March 8, 2010
Tara Hunt, author of “The Whuffie Factor,” a guide to using social networks in business, sees ChatRoulette as belonging in the faddish camp. ...
Social networking not enough for good customer service
MiamiHerald.com - Bridget Carey - Mar 1, 2010
It's a point that online marketer Tara Hunt was preaching to a packed house of 350 at last week's Future of Web Apps conference in Miami Beach. ...
Web App Developers Showered With Advice
PC World - Juan Carlos Perez - Feb 24, 2010
... the product instead of trying to get the attention of industry gurus, said Tara Hunt, an entrepreneur, author and online community marketing specialist. ...
Don't be a social media robot, be human'
ITBusiness.ca - Jan 27, 2919
Tara Hunt has a simple message for companies looking to succeed in the social ... When Tara Hunt was preparing to be a new mother, she looked to bolster her.
20 Best Marketing And Social Media Blogs By Women
Forbes - Jan 14, 2010
HorsePigCow, Tara Hunt, @MissRogue--specializes in community marketing--delighting and enchanting the people in the communities a company serves through ...
Expert: Build business on social capital
Arizona Republic - Andrew Johnson - Nov 11, 2009
... media solely as a virtual megaphone to drive up sales miss a huge opportunity to strengthen customer relationships, according to entrepreneur Tara Hunt. ...
Social Network Closeup: Twitter - from "Social Networks: The New Reality"
Advertising Specialty Institute - C.J. Mittica - Oct, 2009
... conversation and can interact on a deeper level. Don't make it just a function of your marketing department,” says Tara Hunt, author of The Whuffie Factor.
GeekGirls Shine at Startup Camp Montreal5
Hollywood Today Newsmagazine - Jeffrey Jolson - Oct 17, 2009
Women were represented in full-force on stage, from the night's MC Tara Hunt, to the two keynote speakers, and RushPRnews very own Andrea Archibald, ...
With information galore, we need news judgment
Los Angeles Times - Oct 2, 2009
... to continue promoting themselves and their work with more gusto on social networks like Twitter and Facebook, said Web marketing consultant Tara Hunt. ...
Leading Futurist: Online Influence is Transforming Society
MarketWatch - MarketWatch - Aug 28, 2009
The event features leading speakers such as Howard Rheingold, author of Smart Mobs, Tara Hunt, author of The Whuffie Factor, Brian Solis, author of Putting ...
Omaha karaoke fans invited to tap...
Omaha World-Herald - July 21, 2009
Author Tara Hunt is relocating to Montreal — and taking karaoke fans along for ... By Josefina Loza Tara Hunt quit her job, bought a beaten-down RV and is ...
Interview avec Tara Hunt : Mettez du “Whuffie” dans votre stratégie 2.0
Marketing & Innovation - Jun 19, 2009
Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du ...
Tara Hunt: 'Pourquoi "Whuffie" dans l'e-marketing 2.0' ?
Silicon.fr - May 18, 2009
L'égérie du 'Pinko marketing' et des 'Barcamps' nous dévoile les dessous du facteur Whuffie, thèse de son nouvel ouvrage. Tara Hunt: c'est un nom de star ...
Saturday Reader: 'Whuffie Factor' shows how social networking is good for business
Arizona Daily Star - May 9, 2009
By Richard Pachter. According to Wikipedia, "Whuffie is the ephemeral, reputation-based currency of Cory Doctorow's science-fiction novel, 'Down and Out in ...
IPhone app firm SonicMule puts music at users' fingertips
Los Angeles Times - May 7, 2009
"It just helps you feel connected to other iPhone users around the world," says Tara Hunt, 35, of San Francisco, an author and consultant specializing in ...
Key objectives for a killer social media play (page 2 of 6)
iMedia Connection - May 1, 2009
Social media expert Tara Hunt likes to point out that social capital is what makes online communities flourish, not money. Those that help you strum the ...
Sharing your life online: How much is too much?
San Francisco Chronicle - Apr 27, 2009
Emboldened by a few glasses of wine one Saturday night, Tara Hunt ranted on Twitter about her frustrations with San Francisco's dating scene. ...
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
CNNMoney.com - Apr 24, 2009
By Tara Hunt. "There really are only three ways to build a business and make money online," writes Tara Hunt. "Porn, luck and whuffie." ...
Tara Hunt Shares Power of Building Relationships in Whuffie-Rich Design
techwhack.com - Mar 4, 2009
An Event Apart Seattle featuring Tara Hunt, author of The Whuffie Factor, to be published in April 2009, reveals why Whuffie isn't just for community ...
The Zappos CEO and UPS Step In
Business Week - March 2, 2009
"At 9 a.m. on the dot, the doorbell rings. Not only do they have the package, but there's a UPS guy with flowers and chocolates and another with treats and toys for Ridley. They even offered to assemble the unit and listened to my suggestions for improving service..."
Why Whuffie is Wiser
H+ Magazine - March 2009
"As our bank accounts sag under the pressure of the slowed economy, our whuffie accounts are overflowing with the wealth to pull us through each day..."
In Far-Off Fields: coming and going with four global professionals
Unlimited Magazine - February 2009
"Hunt, who lives in San Francisco, promotes her vision for the future of marketing through the internet consulting firm Citizen Agency, which she co-founded in 2006; in public speaking appearances; on her Twitter feed; in her upcoming book, The Whuffie Factor"
Bill Gates Unleashes Mosquitoes On Rich TED Conference Crowd
Silicon Alley Insider, NY - Feb 4, 2009
"No reason that only poor people should get malaria," attendee Tara Hunt paraphrases Gates as saying. We like eBay founder Pierre Omidyar's reaction the ...
Thinking Digital conference, 14-15 May 2009, The Sage, Gateshead
Bits of News - Jan 23, 2009
And Tara Hunt. Returning to Thinking Digital for a second year, this time around renowned online marketer Tara will talk about the secret of how to get it ...
A Daily Dose of Blogs for the Tech Entrepreneur
Fast Company - Jan 22, 2009
Tara Hunt's HorsePigCow is a great blog about social media. VentureHacks, an invaluable resource for understanding VC deal terms. When you need this info, ...
The Most Influential Women in Technology: The Evangelists
Fast Company Magazine - February, 2009
Hunt is known for leading online grassroots communities -- such as BarCamp, the user-generated conference -- and teaching companies how to foster their own Web followings. Her upcoming book, The Whuffie Factor, takes her message to the masses.
Evolution of the Web
WorldChanging - December 17, 2008
Tara Hunt is ever clueful about marketing in the evolving computer-mediated media ecology. She's quoted in the Radical Tech post as saying: Customers are ...
8 Experts Predict How Web 2.0 Will Evolve In 2009
Fast Company - December 8, 2008
Tara Hunt... “Social Media will cease to be such an 'experimental' field in marketing and will start to become part of the main core of good campaigns...
Current TV Crashes The Debates
Wired News - Sep 27, 2008
"All of the debates should have contextual tweets on them at the bottom, said Tara "Miss Rogue" Hunt, co-founder and chief marketing officer of Citizen Agency...
Is a Social Media Friend Really a Friend?
Mashable, CA - Sep 17, 2008
Tara Hunt, aka Miss Rogue on Twitter, suggests that the XFN distinctions to classify types of friends would be a good addition to social networking sites. ...
A Place to Lay Your Laptop
Globe and Mail - September 10, 2008
For the business person on the road, co-working spaces are much more comfortable than a coffee shop or hotel meeting room, says Tara Hunt, a California information-technology consultant and the owner of Citizen Space in San Francisco...
"Jelly" sweet opportunity
Denton Record Chronicle, TX - Sep 4, 2008
“There are many spaces in progress right now,” said Tara Hunt, a co-working guru and founder said. “They all start at different places. ...
A PostSecret Guide to Going Viral (Authors @ Mashable)
Mashable, CA - Aug 14, 2008
Some of what I know about social media comes from experts like Clay Shirky, Tara Hunt and the visionary Kevin Kelly, who I first read decades ago in the ...
Decise, femminili e pure geniali Sono le ragazze della Silicon Valley
La Repubblica, Italy - Aug 17, 2008
... essere tutte gestite da uomini", afferma Tara Hunt, autrice di The Wuffie Factor, blogger e consulente del social networking, "Ma quando la si gratta, ...
Don't Cry for Us, Silicon Valley
BusinessWeek - August 1, 2008
Says Tara Hunt, an author, blogger, and social-media consultant: "On the surface, it feels like there is a disaster here because many of the companies that are focused on are run by men. But in actuality, if you dig around, you will find more startups than ever run by women."
So Open It Hurts
San Francisco Magazine - August, 2008
Web 2.0 visionaries Tara Hunt and Chris Messina blogged and twittered about their romance to all of geekdom as if it were one of their utopian open-source projects. Sharing their breakup has been a lot harder.
Austin American-Statesman, TX - Jul 6, 2008
One of them, Tara Hunt of San Francisco's Citizen Space, has become one of the most respected co-working enthusiasts in the country. ...
Social Media Club Forms Interim Board To Chart Strategic Direction ...
MarketWatch - Jul 9, 2008
... Jon Gatrell; Howard Greenstein; Francine Hardaway; Josh Hallett; Annie Heckenberger; Chuck Hester; Chris Heuer; Sherry Heyl; Tara Hunt; Bill Johnston; ...
BlogHer: Who Are Your Favorite Women Bloggers?
ReadWriteWeb, CA - Jul 18, 2008
Tara Hunt is a marketing consultant and author. She blogs at Horse Pig Cow about how businesses can thrive in the changing online world. ...
Working in Wiki: Camping Out
Governing Magazine - May, 2008
Tara Hunt, the co-founder of Citizen Agency, learned of the Canadian camps and thought, "Wow, this is brilliant." She was intrigued by the idea...
Shared Work Spaces for the Lonely 'Solo-preneur'
TheStreet.com - Apr 22, 2008
"From home, you don't have that same energy as you find in an office," says Tara Hunt, 34. "Sure, you have the convenience of being able to roll out of bed ...
'Coworking,' a cooperative for the modern age
International Herald Tribune - Feb 21, 2008
Tara Hunt, a co-owner of Citizen Agency, which calls its office Citizen Space, has listed (in a blog, of course) some principles of coworking. ...
They’re Working on Their Own, Just Side by Side
New York Times, United States - February 20, 2008
Tara Hunt, a co-owner of Citizen Agency, which calls its office Citizen Space, has listed (in a blog, of course) some principles of coworking. ...
Shared work spaces a wave of the future
San Francisco Chronicle, USA - Feb 18, 2008
"We've had some interesting open meetings," said Tara Hunt, co-founder of Citizen Space. "One tenant wrote a plan on the whiteboard for something that ...
Workshop aims to upgrade transit trip planning
San Francisco Chronicle, USA - Feb 18, 2008
"We're not looking to overhaul the system in one weekend," said Tara Hunt, a TransitCamp organizer. "But there's a lot of frustration out there and a lot of ...
Practical Values: Works Well With Others
Mother Jones - Jan 18, 2008
"We want it to be somewhere our tenants can meet with clients," says cofounder Tara Hunt, a 34-year-old marketing consultant. In other words, no foosball. ...
Government in the Age of YouTube: A Report on the eC3 Symposium
Government Technology, CA - Dec 4, 2007
In fact, trendsetters like Tara Hunt, symposium participant and co-founder of Internet consultancy Citizen Agency, would argue that even having a symposium ...
The Global Sympathetic Audience
New York Times, United States - Nov 2, 2007
He described how in April he and his partner, Tara Hunt, “had a big fight after we’d been drinking and then she Twittered that she was leaving me. ...
Zipcar, Flexcar to merge car sharing businesses
San Francisco Chronicle, USA - Oct 31, 2007
"As a member, I think it's great," said Tara Hunt, 33, who owns an Internet marketing consulting business, lives in San Francisco and belongs to Zipcar. ...
Government Leaders Gather for NIC's Fifth Annual eGovernment Leadership Summit
TMC Net, CT - Oct 24, 2007
A diverse group of keynote speakers is also scheduled to present at the eGovernment Leadership Summit, including Web 2.0 expert Tara Hunt from Citizen ...
Co-working: the ultimate in teleworking flexibility
PC World - Oct 23, 2007
Citizen Space co-founder Tara Hunt says that she and her partner Chris Messina designed their co-working space with the idea of maximizing sociability and ...
Shared offices growing in SF, Peninsula
Examiner.com - 4 hours ago
... is designed to foster sharing — even to the extent of members commenting on business plans written on the whiteboard, according to co-founder Tara Hunt. ...
Coworkers of the World Unite!
The American Prospect, Washington, DC - Oct 1, 2007
The trend started in the capital of what business writer Daniel Pink has dubbed the "free agent nation" -- San Francisco. There, Chris Messina, 26, and Tara Hunt, 34, run Citizen Agency...
Web2Open @ Berlin
O'Reilly Radar, CA - Sep 26, 2007
At the first Expo we were lucky to have Tara Hunt and Chris Messina of Citizen Agency organize the talks. At the Web 2.0 Expo Berlin Nicole Simon has taken ...
Resident plans shared space for creative work
University of North Carolina The Daily Tar Heel, NC - Sep 12, 2007
Tara Hunt, co-founder of Citizen Space, said that co-working spaces have become popular in big cities but mostly cater to the "tech community. ...
BarCamp Geeks Celebrate Two Years of Organized Chaos
Wired News - August 21, 2007
"What's so incredible about where BarCamp came from is that it all started out so humble," says Tara Hunt, co-founder of web shop Citizen Agency and ...
BlogHer '07: Privacy Vs. Exposure
Yahoo! Tech, CA - Jul 28, 2007
People often ask Tara Hunt—who blogs at HorsePigCow and says she lives her life out loud, Twittering her wherabouts, sometimes writing about her 14-year-old ...
Women who risk
Red Canary, Canada - June 11, 2007
Red Canary talks to Tara Hunt, co-founder of Citizen Agency, and Maggie Fox, co-founder of the Social Media Group, to find out what it means to be a woman in technology...
Web 2.0 needs 'Govt 2.0' for citizen engagement
PC World Magazine, Australia - May 24, 2007
This was the message Canadian web and "unmarketing" guru Tara Hunt, co-founder of the Citizen Agency consultancy, delivered at the Govis conference, ...
Web 2.0 requires "Govt 2.0" for citizen engagement
Computerworld New Zealand, New Zealand - May 22, 2007
This was the message Canadian web and "unmarketing" guru Tara Hunt, co-founder of the Citizen Agency consultancy, delivered at the Govis conference, ...
It Don't Mean a Thing if You Ain't Got That Ping
New York Times - New York,NY,USA
The technology creates the allusion that every moment can be a productive one, said Tara Hunt, 33, a marketing director for a technology consulting company ...
Tara Hunt on Affiliate Thing
AffiliateTip.com, NJ - Apr 7, 2007
The next installment of the Affiliate Thing show will feature an interview with Tara Hunt, Co-Founder & Chief Trouble Maker of Citizen Agency. ...
Web 2.0 and Web2Open
WebProNews, KY - Apr 16, 2007
Chris Messina and Tara Hunt were similarly lobbying. With Jen's effort, the good graces of Tim O'Reilly and John Battelle, some help from Brady Forrest ...
Web 2.0 Expo: Community Roundtable
San Francisco Chronicle, CA - Apr 16, 2007
At the moment, Tara Hunt is leading a discussion on what some of the legal responsibilities facing people who are publishing on the Web. A few minutes ago, ...
Blogger code criticized
Globe and Mail, Canada - Apr 12, 2007
Sierra had been commenting on a tech column by Canadian blogger Tara Hunt, who wrote on her site about the importance of having a "higher purpose" in web ...
Call for a Blogger's Code of Conduct
O'Reilly Radar, CA - Mar 31, 2007
Looking back at the comment thread on Tara Hunt's blog that apparently led to the launch of the mean kids site, I also see something else: it's important to ...
Friends Swap Twitters, and Frustration
Wall Street Journal - Wall Street Journal (subscription) - Mar 16, 2007
"I'm a little annoyed by some of these newbies," said Tara Hunt, a 33-year-old marketer in San Francisco who complains that many users seem to be focusing on ...
Car-sharing catching on with Bay Area drivers / Firms provide autos...
San Francisco Chronicle - Jan 22, 2007
Tara Hunt gets inside a Nissan Versa from Car-share firm ... Tara Hunt holds the card she uses to unlock the Nissan Ve... ...
The people who populate Web 2.0
San Francisco Chronicle - Nov 5, 2006
Tara Hunt, who with her boyfriend, Chris Messina, has founded Citizen Agency, a consulting firm built on a loose affiliation of independent workers with ...
The Technology Chronicles : Foo meets Bar
San Francisco Chronicle - Aug 29, 2006
I finally caught up with Web 2.0 power couple Chris Messina and Tara Hunt today, coming off a weekend in which they found themselves in (gasp) different ...
Big business nerds aim to connect with clients online through...
cbc.ca - May 20, 2006
When Toronto-based blogger Tara Hunt moved to California eight months ago to become marketing director for a new photo site, she took her huge online ...