Truly Social is a video series on YouTube that is all about decoding the culture of social and digital for brands and agencies.
I love Gary Vaynerchuk - I've actually known him since 2006 when I met him at FOWA in London and he was early in his days of WineLibraryTV. I wrote about him in my book. I'm a fan and I think he hustles in a (mostly) positive way (when I say mostly, I can't get on board with the zero work-life balance he promotes).
Many people have asked me for advice on how to get fresh ideas and collaborate with external parties over the years and I always go back to Barcamp. Barcamp started in 2005 in San Francisco and swept through the entire world as a way to bring together communities of interest as well as locals.
A few weeks ago, Bloomberg and The Information released a report, showing that personal posts were down 21% on Facebook from last year. This is an issue, yes, but my question is WHY are they down? In this week's episode, I explore why we aren't sharing personal posts...on Facebook, anyways...anymore.
I'm still shaking my head that I have to even MAKE this week's video. How many times do brands need to be told to STAY AWAY FROM TRAGEDIES. Seriously. Even those with legitimate things to say should stay away (or at least keep your brand out of it).
I have so much to say about how Twitter has taken so many bad turns in its short history, but in this week's video, I also talk about how it's still the the powerful social platform it was envisioned to be.
Since I posted my video on not scheduling social posts a few weeks back, I've engaged in a few lively debates on the internet. That's great! However, through these debates, I realized something: For those who disagree with me, you don't truly disagree, you just don't see social the same way.
I'm a very research-focused marketer and so I'm incredibly thankful for the new generation of tools that are coming onto the market. Roughly, they are known as social intelligence tools and, unlike their predecessors, they don't focus on the brand or reactions to existing social programs. They, instead, help you get to understand the audience before you set that strategy.
THE basis of good social is building relationships. This is why it baffles me that brands continue to think about social in terms of 'campaign building'. How social is it to come on strong for a few months, then disappear without a trace for a long time before coming on strong again?
Back in the day - that is, before the web - branding was a very important part of marketing. In order to appeal to a broad audience, you needed to create a reputable, recognizable brand. It's how 'trust' was formed...through familiarity.