Truly Social is a video series on YouTube that is all about decoding the culture of social and digital for brands and agencies.
There have been some rumblings of late from a few well-known YouTubers - PewDiePie, H3H3, Veritassium, The Game Theorists, and more - that YouTube's algorithm is punishing creators. I don't think YouTube is intentionally punishing creators, but it is changing the algorithm to favour a certain type of video.
Hear me out...this isn't a political statement. And yes, you may look at his 3am tweets and say, "Are you frickin kidding me?" But...at the end of the day, his rawness is highly appealing and incredibly effective at achieving what he sets out to achieve: getting lots of attention.
I have encountered so many talented, experienced people over the years whose experience is fantastic in their own industry, but tends to make them much worse off when it comes to social. You may have encountered some of these people yourself.
Better late than never! I taped this a while back, but since I've been traveling and hate to post a video when I'm not around to post it manually...here it is! So here is the news: YouTube has changed the End Screens of videos, meaning that we should no longer use annotations.
Happy birthday to Truly Social with Tara! :) It's been exactly one full year since I launched this series - mostly sticking to my one video per week regime - and WOW, I've learned SO much! In this week's birthday video, I go through 12 lessons I've learned in my one year on YouTube.
On this day last year, I posted the video that would be the predecessor of my Truly Social Series: I Was Fired, Now What? I was a little scared and, though hopeful, I was unsure of my future. I would have never expected the turn of events that has transpired since.
In this instalment, I talk about the development of your idea for the show...what are you going to talk about every week? Who is your audience? What do they need to hear? How should you deliver this? This is Part II of a multi-part series.
I know I've said this in other videos, but the issue is so big that it deserves it's own video! Time and time again, I run into this same struggle: pre-digital marketing, PR, design, branding, advertising (etc) types who come along and get all hung up on things that mean little to nothing to an audience.
Service-based businesses are just about the most perfect case study for content marketing. For one, you have expertise in a subject area that people value enough to pay for. This makes sharing that expertise incredibly valuable.
Fellow Marketeers! How many times has this happened to you? Someone reaches out to you with a finished product that is ready to go to market (or is already in market) and says, "I need you to market this." ...usually with some insanely unrealistic sales goal (like, 1 million units in 3 months).