I keep hearing about viral branded videos, but the truth is that the majority of their 'viral' views are paid for. Some, of course, are great, but those are the exception, not the rule. 

In this video, I discuss to explore true virality - that is, what it means to have a video with actual views by actual people who are actually engaged - how to separate the real successes from the paid successes, and, hopefully, redefine what it means to have a ‘viral video’.