Brands: Stop Trying to Emotionally Hijack Your Customers


Brands struggle to figure out relevant, interesting content for their social channels and, all too often, rely on cheap bait-and-switch tactics like using adorable animals and memes to get attention. This week's video is all about why this is a REALLY BAD THING - not only are there declining rates of return when you pollute social channels with this filler content, but you end up turning off your valuable customers.