I don't want to reveal a lot in the description other than this insight came to me while working on a client project. I was studying why it was that some communities share a LOT - and are referral engines - while others, not so much. That is when I discovered the secret to unlocking crazy word of mouth. You should watch. :)
The truth is, impressions are a totally bogus number. It's meaningless, not only in the social sense, but wholly. It counts the potential, not actual numbers.
I keep hearing about viral branded videos, but the truth is that the majority of their 'viral' views are paid for. Some, of course, are great, but those are the exception, not the rule.
So...what IS Truly Social and why should you subscribe to this channel? I have a few reasons why...but you'll have to watch!